Digital commerce
Commercial planning, DTC growth and marketplace execution.
↗Singapore · Working globally
I turn signals
into sales.
Tech-minded eCommerce leader combining commercial instinct, digital craft and an eye for the number that changes the room.
12+years across digital & commerce
APACmarket fluency
01goal: compounding growth
01 / ABOUT
Commercial head.
Builder's hands.
Creative heart.
I'm Bobby, a Singapore-born eCommerce professional shaped by time in the US, New Zealand and Australia.
I studied Communications at NTU, majoring in Advertising with a minor in Music. In 2015, I founded ImTunedIn to help musicians get discovered and booked—an early lesson in building useful products, telling better stories and making growth measurable.
Today, I lead eCommerce sales at Razer, growing the gaming peripherals business globally. I'm at my best where commercial strategy, technology and creative execution meet.
Performance analytics
Finding the decision hiding inside the dashboard.
↗Product & web
Building useful digital experiences from idea to launch.
↗Digital storytelling
Creative work that earns attention and drives action.
↗02 / EXPERIENCE
Built where the
stakes are real.
A career spent translating ambition into systems, launches and measurable commercial momentum.
01
2026 — NOW
Senior eCommerce Sales Manager
Building global growth for gaming peripherals.
Razer Inc.
02
2023 — 2026
eCommerce Manager
Leading the digital shelf and direct-to-consumer experience.
Nestlé Nespresso
03
2023
Senior Manager
Turning destination experiences into digital demand.
Resorts World Sentosa
04
2018 — 2022
Digital Leader
Rebuilt the commerce ecosystem across Asia Pacific.
Specialized Bicycles
03 / FIELD NOTES
A penny for
my thoughts.
Rants, observations and occasionally useful ideas about commerce, technology, teams and making the numbers move.
04 / NEXT MOVE